Dig Local Breaking Scoop: Asheville SoCon Tournament - Basketball Is Just the Beginning

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SoCon Tournament Returns to Asheville

With the most stacked tournament field in years, the 2019 Southern Conference Men's and Women's Basketball Tournament is expected to be one of the best events of 2019. But with an also stacked list of events from March 7-11, attendees will get more than just seats at a game.

With more than 30,000 people estimated to turnout for the tournament weekend, SoCon gives back tremendously to the economy of Asheville. And with its live music lineup, the event promotes our city's local musicians. 

Interested in attending Asheville SoCon this year? Dig Local has you covered.

Check out all the special events SoCon has to offer below.


The Ingles SoCon Experience

A free, interactive and family-friendly event space, located outside the U.S. Cellular Center at 68 Haywood Street, will feature a pep rally stage, basketball themed activities, food and drink options, a big screen viewing area, and concerts from some of your favorite local musicians.

Joe Lasher

When: Friday, March 8 at 6:15 p.m.

Twenty-one-year-old country phenom Joe Lasher has been captivating his home state of North Carolina for years with his dynamic country music performances.


Ryan “RnB” Barber – BoogiTherapi

When: Saturday, March 9 at 11 a.m.

Some of Asheville’s funkiest musicians have come together to form the all-star funk band BoogiTherapi headed by Asheville funk soldier Ryan ‘RnB’ Barber.


The Carolina Lowdown Band

When: Saturday, March 9 at 4:30 p.m.

The Carolina Lowdown Band is a popular Asheville band performing rock and roll and dance hits from the 80s through today.


Leeda "Lyric" Jones

When: Sunday, March 10 at 2 p.m.

LYRIC, led by Leeda “Lyric” Jones, plays a mixture of pop, soul and funk. The five-part band has developed a dedicated following in Asheville and the surrounding areas. 


Hoops Against Hunger

All tournament long, anyone who brings an approved food item will receive a $5 off a single session ticket for any session. Collection bins will also be located at all host hotels during the tournament.

More details.


Downtown Dribble and Kids Fest

When: Saturday, March 9 from 9-11 a.m. 

Children participating get a free basketball, T-shirt and tickets to the noon session of games. Kids can also enjoy a pep rally followed by a parade where they dribble their SoCon basketballs from Pack Square to the U.S. Cellular Center.

More details.


Teddy Bear Toss

When: Sunday, March 10 at 4 p.m.

Make a donation to the Mountain Child Advocacy Center and you get a stuffed teddy bear to throw on the court! All teddy bears will be donated to Mission Children’s Hospital, North Carolina Highway Patrol and other law enforcement agencies to give comfort to children whose families are in accidents.

More details.


Hometown Heroes Night

When: Monday, March 11 at 7 p.m.

Members of the military, fire, police, emergency and medical services, charitable organizations, government, and civil service will be afforded an opportunity to watch the men’s championship game.

More details.

For a full listing of games and schedules, click here.


For all of this week’s Scoops and more, visit DigLocal.com or download the Dig Local AppKeep digging local!



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